Winston Churchill once said, ‘saving is
a very fine thing; especially when your parents have done it for you,’
When I ask parents if they are saving for their children, they often
respond - “I can barely put anything aside for myself not to talk of
saving for my children!” Yet, this could be a huge opportunity lost as
saving for children, comes with the advantage of time. The earliest
gifts have time to grow and can benefit from the magic of compounding.
To invest in a child’s economic wellbeing is one of the most fulfilling
actions a parent can take.
Savings Accounts
The traditional naming ceremony for
many Nigerian families presents a good opportunity to jump-start a
savings scheme for a child, so try not to spend all the money you
receive. Children often receive token cash gifts during family visits,
birthdays and other celebrations; encourage them to save part of it.
Most banks offer children’s savings
accounts which are ideal vehicles for the smaller cash gifts that are a
child’s first savings. These accounts usually come with interesting
features aimed at children of up to the age of 18, and attract their
attention through targeted adverts and sometimes offer bonuses or gifts
on joining. It is important to fully understand the features in the
account you select to ensure that it meets your requirements.
My son, an avid Manchester United fan,
earned an extra 1% in interest on his Manchester United Savings Account
when his team topped the league. Although such incentives are a great
way for making saving more exciting for children, your key concern
should be the best interest rate and investment performance whilst
ensuring that the funds are placed in a stable, strong institution.
Features of savings accounts
Children’s savings accounts can be
opened with as little as N1,000 and offer higher interest rates than
standard savings accounts. Some savings accounts provide instant
access, whilst others have restrictions as to the frequency or amount
of withdrawals, and may require notice to be given without which some
interest may be forfeited. An ATM card is particularly useful for older
children, as their ability to physically withdraw money themselves,
makes for a very vivid lesson in money management.
Cash or Stocks?
After your recent experience in the
stock market, you might be thinking that investing your child’s savings
in the stock market is too risky. As a result, many nervous parents are
missing out on getting the best out of their children’s money. There is
no such thing as an entirely safe savings or investment vehicle, so it
is important that you understand the risks involved.
Whilst it is true that money market
accounts are a good first step and provide, security, easy access and a
guaranteed return, keeping all your savings in cash does involve some
risk. The effects of inflation mean that even the best accounts fail to
keep pace with inflation and whilst your eye is on interest rates, the
investment is likely to be eroded in real terms. Savings accounts are
ideal for the everyday, short term savings but don’t lose sight of the
prospect of greater growth that the stock market can bring. The stock
market is generally regarded as the best option for long-term savings;
market risk is clearly a risk worth taking where there is time to ride
out the inevitable short-term market volatility.
Mutual funds offer diversification by
pooling together investors’ funds to invest in a wide range of stocks,
bonds and money market instruments. If your plan is to put money away
for your child for a long time, say, five to ten years, an equity fund
is an ideal vehicle to consider. Although children cannot hold mutual
funds in their own name until they reach the age of 18, an adult can
open the “account” and add the child’s name to the account holder name.
The adult can then sign on behalf of the child until they come of age.
The benefit of saving regularly
To mitigate some of the risk of
investing in the stock market one can make regular investments instead
of investing in one lump sum. Through cost averaging you can drip-feed
money into the market and invest the same amount on a regular basis,
say monthly, quarterly or annually on your child’s birthday; you will
thus be reducing your overall average cost as fewer shares or units
will be bought when prices are high, and more when prices are low. This
means that you reduce the risk of investing a lump sum when shares are
overpriced and then lose out when market prices fall.
To mark the birth of their child
Chinedu on 1 November 1999, Udochi and Emeka Ukali invested a sum of
N100,000 in an equity fund. They continued to invest the same amount on
Chinedu’s birthday each year. By his tenth birthday on 1 November 2009,
the investment was worth over N2,500,000. (* table 1) Even after
considering the effects of inflation, exchange rate fluctuations, and
stockmarket volatility, this example does graphically portray the
effects of compounded returns over the long term and what a wonderful
gift this could be.
Children get very little personal
financial guidance in school and many learn significant lessons as
adults and only as a direct result of their own real life successes and
failures. Often bad habits develop at significant emotional and
financial cost as parents are forced to bail their teenagers and young
adults out of financial troubles. As you give your child financial
gifts, remember to give them the gift of financial responsibility
through education and motivation; this is one of the best gifts you can
give, and it will last them a lifetime.
Write to personalfinance@234next.com with your questions and comments. We would love to hear from you. All letters will be considered for publication, and if selected, may be edited.


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