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My people sef dem fear too much

---Fela Anikulapo-Kuti

Just over a week ago now, elections were held in the Islamic Republic of Iran. The elections were between the 'people's favourite', Mousavi and Ahmedinejad, the incumbent president, and a favourite of the ruling elite. In a shock result, Ahmedinejad was declared the winner. However, the Iranian people, knowing fully well that their ruling class had pulled a fast one, took to the streets and have made the country ungovernable for the ruling class. In massive protests the likes of which have not been seen in Iran for over a generation, it is very likely that the ruling Supreme Council which has been the real power in the country since that revolution which three decades ago deposed the American backed monarchy.

In the Ukraine five years ago, the government of Viktor Yanukovych attempted something similar, when the people cast their ballots and decided that Viktor Yuschenko was the man to govern their country. As the Iranians are doing now, the people of the Ukraine voted with their feet, in the streets and made quite sure that their mandate was not stolen. The government caved to people power, and it was the choice of the people that ultimately won the day. I can point to examples of people power forcing government change in Indonesia, Romania, Algeria and South Africa.

I can also point to examples of people power forcing a change in government policy, and/or economic realities in France, Italy, the United States, Egypt, South Korea, Peru and the Ivory Coast. Even in that indolent country that still prides itself as being great when the boat bearing that title departed a long time ago, people power forced the government of Gordon Brown to take a closer look at the parliamentary expenses system and push for a change. Had he not done that, he would be out of job and home by now...

As I type this, I am seated in the Departure Lounge of the Port Harcourt International Airport. I was supposed to have boarded a Virgin Nigeria VK92 Flight back to Lagos at 1330, and being that the flight time is 50 minutes, I should have been on a bike coasting through Ikeja at this very moment. But this is Nigeria, so the plane which would take me back to Lagos has, according to the announcer, just departed Lagos, and is estimated to land in Port Harcourt at 1535, then we board for Lagos at 1600. People around me in this lounge are resigned to their fate being that we have all paid for our tickets (I bought mine from a tout, so I can't even ask for a refund), and we all want to get to Lagos.

The next official flight is Arik Air's flight which departs at 1730, and their counter contains one not too pretty member of staff who needs to have her skull cracked open, so the term 'Customer Care' can be drilled directly into her brains. So much for the customer always being right in this country...

Before I left Nigeria for the UK some years ago, I used to buy the popular beef roll Gala for N30. Coupled with the apple drink La Casera at N50, N80 was quite good for breakfast for me. On my return to Nigeria a few months back, I found that Gala has gone up to N50, while La Casera would now set me back N100 each time I buy it, which is not any more because the quality of the drink has diminished to the extent that each time I take a swig of what used to be my favourite drink, I almost feel like I am receiving a slap from the insides of my mouth. Yesterday, while on a drive through Aba Road, I ate a bar of Gala that tasted more like it was made from rat meat, yet this thing still flies off the shelves (or is it cartons?) like no man's business. No one has found it fit to complain about the diminished quality of these products, or their increased prices. Since no one has complained about those, I think it is too much for me to ask for a boycott of those products. As Nigerians, we are used to taking crappy service, and adjusting ourselves to it like it is normal.

I will be the very first person to accept that the cost of doing business in Nigeria is such that end products are, and rightly so, a bit more expensive than they should be. However, in my not so humble, and more often than not correct opinion, there is a vast difference between making up your production costs, and simply taking the piss out of your consumers which is what a lot of product manufacturers and service providers are doing in this country.

A good example is internet service. IPNX charge N15 000 a month for service that will be flat out rejected in other parts of the world. There was a day I was trying to upload a file and my data transfer rate was 1byte per second. I almost tore my head out. At N250 to £1, N15 000 translates to £60 a month. I used to pay £15 a month for unlimited download capacity, now I have to pay £60 for a limit of 1GB a month? I mean I understand that there are constraints to internet service provision around these parts, but if that is not exploitation, then what is?

Digital Satellite Television. DSTv has been in Nigeria for going on fifteen years now. Almost all upper and middle class Nigerians have a DSTv box in their homes as the quality of programming from our state owned television is less than fit for human consumption, and our private television stations are so dependent on advert revenue to keep them going that they have in many cases become nothing more than outlets for our screeching pastors and the likes. End result is that most people choose to remain with DSTv. It is also unarguable that one of the biggest reasons for people (guys at the very least) getting their DSTv box is football, specifically the English Premier League. A few years ago, the Nigeria Broadcasting Corporation stripped (or is it limited?) the number of English games that DSTv could broadcast into Nigeria in order to allow a local upstart Hi-Tv room to grow. In any logical setting, one would have believed that this was a time that DSTv would not only knock down their prices, but also improve the quality of their programming. Actually, the reverse occurred. DSTv's monthly subscription is now higher than I recall it being before I left the country, the quality of programmes that they show is not nearly half as good as what Sky shows in the UK (if you do a conversion, DSTv's subscription costs more), and their software has become even more buggy. Of course like NEPA (no one should tell me it is PHCN), once it rains, forget about watching that game between Arsenal and Liverpool. Yet they are charging more! And even worse, Nigerians are still paying them for this crappy service!

A few years ago, the Palms Shopping Mall opened in Lagos, and Shoprite became a bastion of the upper/middle class especially those who reside close enough to pop in there on their way from work. Other Lagosians had to make do with Tejuosho (now thankfully burnt out), and the likes, or wait for those nice little boys who run after their cars in traffic.

The Palms is an example of what a shopping mall should really look like (in a funny way it reminds me of Brent Cross), and Shoprite to their credit sell their stuff at reasonable prices, but just down the mall in Game, prices are still cut throat. I would rather go to Otigba to buy my accessories than waste my hard earned cash at Game. Yet, each time I go to the mall, the Game is filled to capacity, and the tills are bleeping happily.

Where I reside in Surulere, we have something coming up called a mall (on Alhaji Masha Road), and I can almost guarantee that like the silly 'mall' in Magodo GRA, or the even sillier one called Mega Plaza, prices would be more than they should be, but the place would be packed full. Nigerians as a people simply do not know how to vote with our feet. Nigeria is the only country to my knowledge that all costs go up during the Christmas season. In Europe, that is when sales begin.

But Nigerians would all pack to the shops to buy over inflated stuff. We need not mention what happens when there is a rumour of petrol scarcity...

Like I said earlier, it is not only in economic life that this attitude of exploitation is rampant in Nigeria, but in every aspect of our daily lives, from transportation to food, to politics to power. NEPA doesn't give me light, but at the end of the month a bill would arrive and they would expect me to pay? I don't think so.

The people of Iran are currently showing us the way things are meant to be done, but I sincerely doubt that my people would listen, watch and learn. When next we have another opportunity to show the Nigerian elite that we are a people with balls, we will be divided up along ethnic or religious lines, or some of us would see a chance to make their own personal gains, then the opportunity would be lost. Tragic? Maybe. Certain that would happen? Yes. Until we as Nigerians finally learn to put our own personal comforts aside for the common good, we will continue to be led by our noses.

My aircraft just arrived from Lagos, so like the good Nigerian that I am, I will without complaining about this piss-poor service from Virgin Nigeria, go and line up with the rest of this motley crowd and board the plane. Forza Nigeria.

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Reader Comments (20)


Posted by Michael on Jun 22 2009

Good article. I compare Nigerians to the battered spouse. Abused for so long that he or she totally lacks self worth and will accept whatever comes their way based on the view that he or she is not worthy of any better. Come on Nigerians, we are better than this. Do not allow our self worth to be determined by those idiots we call politicians or bureaucrats or companies that exploit us and our supposed differences. Let's take a stand TOGETHER and so NO MORE. No longer shall we stand idly by and allow the suffering of our forefathers forged in the furnace of nation building to become a distant memory. No longer shall we accept the mediocre as the norm. No longer shall we watch our children lose hope of ever fulfilling their true potential in their homeland that some would rather suffer the pain and indignity of being an illegal immigrant in a foreign land than live without hope in their own land. No longer shall we stand by and watch our people give their meagre earning to churchs that promise them salvation from their daily suffering while the pastors count their loot. No longer shall we stand by and watch the very fabric of our society erode to such a extent that our young now seek to emulate the same thieves who have brought the country to its knees. No longer shall we stand by and accept the bogus claim that we live in a democracy while our votes have been cast before I get to the ballot boxn. Let us unite as a people and rediscover our greatness. Let us rediscover our spirit and say NO MORE.

Posted by Uhuh on Jun 23 2009

Oya, what should we do, eh? Yes it's bad but offer suggestions, I am a new 'returnee' and in Naija all you hear are complaints but no one is doing anything or making any suggestions, so offer a solution till then suffer like the rest of us do

Posted by Elijah Chidi on Jun 23 2009

Uhuu do u read at all? He offered suggestions. Cheta thank u for a very balanced article.

Posted by Peter on Jun 23 2009

@Uhuh So why should someone offer you suggestions? It's called ACTION, my friend, and you can start doing that by voting with your feet. @Cheta Great article, i wonder where the inspiration for this piece came from? Good job!

Posted by on Jun 23 2009

Excellent article Cheta. As Nigerians we deserve what we get. We deserve our leaders and the crappy service we get. Like you said, we don't want to sacrifice our personal comfort (which is not really comfort at all) for the collective good. We think by talking and whinging things will change. It won't. Whinging has never changed anything. And it never will. Unless we are able to do something about what we are unhappy about nothing we'll change. I tell you a story about consumer action here in Nigeria. I belong to an expat list here in Abuja. One day, someone complained that they were charged N5k or something for a a bottle of wine they had paid less for. People started comparing notes and in the end they made a complain to the owner of the resturarant they were giving refund. On the same list a mechanic that did a deathtrap job was discussed and all the embassies and expats in Abuja who previously used him stopped. When I took my car there, he told me that these Oyinbos are fickle because all the embassies and their staff have stopped using him overnight. They use to recommend people to him, now they have stopped. I told him that he had been a topic of discussion on a listserve. He said even the Nigerians had followed them and boycotted him. If you are hurt people where it hurt they will be forced to change. If there was a collective action for people to stop travellign Virgin Nigeria you will see how quickly they will change. The British Embassy and many of the embassies here have instructed their staff not to travel Virgin Nigeria. Of course, they can't make a dent in virgin Nigeria, imagine if masses of Nigerians did that and if masses of corporations here pass a policy not to use virgin nigeria? thanks for an insightful write-up. I don't know why you people don't publish this kind of article in the actual paper. Some of the best writers for Next are online and the boring, arid ones are reserved for the print edition. Why is this?

Posted by Lucas Omonode on Jun 23 2009

It is high time Nigerians take to the streets to fight against lack of the "RULE OF LAW" it is very important we do this for the future, Iranian example should be copied in achieving this.people will be killed by our Military Government but the end will surely justify the means.Naija we need torise up against all this mess.Everyday you wake up and read the dailies, it is one fraud or the other or one assasination or genocide by same military government headed by General Yaradua. My choice of using the term Military government is because he doesnt have the mandate of the people and he is there by force.Nigerians must be prepared in all fronts for the next election, we must end the era of selection in our country.We should document every step from ward, local government, state to federal on our mobile phones.We must mobilise to followe the ballot boxes until they are counted at every stage to avoid any "magomago" we must sacrifice to ensure we elect this time and say no to selection.Only when we elect, we will have people who will go there to serve rather than line their pockets.

Posted by Emeka U on Jun 23 2009

Another very good one from NEXT. Cheta you are making a valid point here. These are the kind of journalists that Nigerians have being waiting for. But the mentality of the present day Nigerians is so bad that it will take the next 5 generations to correct what you are saying here. But we must start somewhere. Thanks for this piece.

Posted by Sola Salako on Jun 23 2009

Hilarious overview of the travails of the Nigerian Consumer who seems to be "aiding" their exploiters out of either abysmal ignorance or great vulnerability from starvation of various services. I feel the fact that u wrote this shows something is being done. I have been an advocate for consumer rights for more than 6 yrs now and can tell u that somethings are being done slowly but surely. If u have issues complain to the CPC (Consumer Protection Council) Yes, Nigeria has one! lol Meanwhile, the greatest hinderance to adequate protection is the lack of legislation.Until Nigeria defines a clear Consumer Protection Policy, service providers will keep taking advantage of the consumer cos he has little recourse of redress. Keep the faith though cos something will happen soon. and i am not speaking by faith....we are working to correct the structures. Pls follow my page in This Day Business Consumer Page every Friday as we keep the crusade on. Bless u Cheta. Hope to meet u soon as we do our best to raise the profile of the Nigerian Consumer.

Posted by Farouk on Jun 23 2009

Bought a ticket from a tout? Cracked skull (arik staff).....interesting, La Casera with sour taste.....hmmmmmm, Gala ....tastes like rat meat? (bet you've had that before).....lol.... and loads upon loads of complaints....true though, but people still swallow the crap from "service" providers...., Forza "NIGERIA" si sempre really.........

Posted by GbengaGOLD on Jun 23 2009

We are like kids who look on while others tramp on our favourite candies. We even insult the few drivers who dare to refuse 'abgeros' that "small change". Last week, I was at Oando filling station on Apapa Road and the bloody attendant had the nerve to sell N980 petrol in my jerry can, when I clearly told him I wanted N1, 000 worth. He smiled at me when I challenged me and said, "That is how we are doing it here." I was losing it until one ruffian jumped up in his surport, calling me stingy and idiot. Clearly, it's supposed to be alright for me to accept to pay N20 for partonising the station, even though the quantity I got was most certainly less than what I paid paid for in the first place. I guess we would rather vent our anger on each other than the system and those laughing at our collective mysery.

Posted by good article on Jun 23 2009

He just said what has been bothering me,no matter how long it takes it must happen one day.what pains me most is the lack of price control in all area of our national life.

Posted by Esosa Osagiede on Jun 23 2009

Excellent piece Cheta.Knowing you are a Lere boy made this piece much more real to me.So that contraption at Masha is a mall.I don't think so looks more like a health centre to me cause it has the mother and child painting on it.But if it is that's "£$%^&*(for those who read spanish that means bull****)Just when we are battling with traffic on Adeniran Ogunsanya with whats that plaza called another one pops up. Lets not all eat Uhuh alive.Its the truth what should we do,we all just nag,nag,nag,for us ladies especially all we need is for some one to dangle a set of italian jewlery in front of us and we get instantly hipnotised and would go ahead to buy it no matter what price tag is attached. Cheta you advised that we try to emulate the revolution in Iran.Good,but we need to first have a cleansing of sorts in our minds.Nigerians have what i call the "WANNA BE" mentality.Fela put in clearly SUFFERING AND SMILING. Most times we always want to fit in and would beg, borrow or steal to do just that. Sometimes i call all these complaints plain hogwash.We need to start by being real with ourselves by standing together to refute all the rubbish going on.Someone mentioned CPC (Consummer Protection Council)CP wat? i say.Together we MUST stand against exploiters like MTN who perpetrate day light robbery,we must kick the asses of these OH BLIMY!brothers who are reaping us off at park nd shop and city mall (have you visited that pizza stand at the city mall car park)we need to stand against Nigerians who exploit Nigerians.We need to stand together people am ready to take that stand the question now is who is with me? OYO(ON YOUR OWN)I can feel someone saying. My opinion.

Posted by rafa B on Jun 24 2009

cost of operating a business is high in Nigeria Cost of Diesel, for example do the maths of running a Generator.....

Posted by fox on Jun 24 2009

Want to know what should be done? Well, Daystar CHristian Center is holding a march int he month of July. They took a survey and the number one thing people asked for was regular power supple. They have named the march, LET THERE BE LIGHT. The senior pastr, Sam Adeyemi, said the idea is to ensure that the FG grants alll states the power to generate and distribute power supply. He said during Tinubu's tenure, the Lagos State government was preparing to generate and distibute power but they were held back by a federal law which gave autonomy of distribution to the FG, and they stopped. Since the FG has failed us, then they should let states generate and distribute. Now, here is the beginning. I look forward to the number of Nigerians that would be there. It will hold first in July, then two months after, and again, and again, until the FG gives in to the will of the people. Are you game? keep checking daystarng.org for updates send email to the contact on the church website IF YOU ARE HUNGRY FOR A CHANGE, COME JOIN IN THIS MARCH.

Posted by Steph. Obialor on Jun 25 2009

Excellent one Cheta,i hope that uprising comes soon....i doubt if you will forgo work for one week and spend it on the streets ranting about our sub-standard way of life. We can only hope and pray!!!!!!!

Posted by Beauty on Jun 29 2009

Serious write up Cheta. We all know things are not getting better in Nigeria. At least, we could still buy gala and casera. My concern has always been about comments like "Oya, what should we do, eh?". Just putting your wish list here is a job well done. We do not have to smash and blow things up else we are no better than the animals that are currently in charge. No condition is permanent but for as long as we continue to scream silently, life always has a way out of any bad deal. Thx Chuxa.

Posted by obafemi on Jul 03 2009

Good that you made all this observations! But you never made mention of our GSM services cum tariff.Are you satisfied with their service provisioning? They are just ripping us off! May GOD save us.

Posted by jerry on Jul 06 2009

Everything point down to the fact that there is nothing like customer service, no office of fare trading or indipedent watchdog..so what would u expect from a country like this? absolute rip off.. There should be idependent complaint commission and watchdog to monitor these companies and organisation...companies like Virgin Nigeria ( a national disgrace) should be made to sign an undertaking and guarantee of 100% customer satisfaction and to act in the interest of the public. Any breach of the agreement should lead to legal action and a huge fine. This would make them sit tight.

Posted by CKC on Oct 28 2009

Thanks for this piece Cheta. It's unfortunate that Nigeria is like this. Our so-called Leaders are obviously not focussing on basics but protecting only their selfish interest, indeed very unintelligent selfish animals. God dey!!!

Posted by Taylor Tunde on Feb 15 2010

Who is a consumer in Nigeria.



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