The Figurine raises the bar of Nigerian filmmaking

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Yet to be screened by the press and still in the post production stage, The Figurine - produced by Kunle Afolayan, adequately portrays the advances made in the Nigerian movie industry. The film has intricate plot that represents the true nature of the different facets of the lifestyles of Nigerians.

In ancient Yoruba land, set in modern Osun State, a priest brings forth ‘Araromire', the goddess of good luck and fortune who bestows wealth upon the people for seven years.

After finding a figurine in an abandoned shrine whilst in National Youth Service Corps camp in the town of Araromire, two young friends go on from a life of hustling in Lagos to become successful businessmen facing seemingly normal issues to do with friendship, love, and family.

Bizarre occurrences lead to the pointing of fingers at the ugly stranger in the house - the figurine they found seven years earlier.

Starring Ramsey Nouah, Kunle Afolayan, Omoni Oboli and Funlola Aofiyebi, this N70 million production sells the ‘Lagos Life' in an inviting manner.

In a scene like that of Nouah and Oboli hopping onto a bus en-route to their camp - the energetic nature of Lagos and its inhabitants can be appreciated, contrary to the tragic angle we are usually served both from local and international perspectives.

The film's quality is largely a result of the impeccable audio-visuals and attentive performance by the actors. Women are dressed in colourful African creations, showing off the lifestyles of the middle class, upwardly mobile Nigerian female who is educated, entrepreneurial and interested in marriage and family.

The scene with the two friends enjoying a round of golf at a golf course in Osun State added a lot of gloss to this movie. A typical scene that would have been attributed to an international location was achieved locally.

The Figurine successfully fuses traditional folklore with contemporary life whilst maintaining its relevance; it is also, unexpectedly, a thriller with some comedic timing that leaves the viewer in titters.

The Figurine is set to exceed Kunle Afolayan's first production, Irapada which positioned him as an actor and producer of high standing in the Nigerian movie industry. Irapada was screened at The Pan African Film Festival, Los Angeles, lined up at the 51st London Film Festival in 2007 and winning The Best Indigenous Nigerian Movie at the African Movie Academy Awards, AMAA 2007, amongst others accolades.

With the increasing opportunity for international coverage of Nigerian movies, especially with HiTV airing Hi-Nolly - its Nollywood dedicated movie channel on Pay TV platforms in the UK, France and the United States, the need for quality production has never been more desperate.

The true test will be the public's reaction to the film when it finally premieres this October in Lagos, Abuja, Ghana, South Africa and London.

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Reader Comments (23)


Posted by Truth on Sep 05 2009

LOL.. 70 million Naira? Next has began reporting like other Nigerian newspapers - WITHOUT VERIFICATION. Did you verify this figure or are you just quoting the producer who will inflate figures to attract sponsorship. Please do not start being lazy journalists.

Posted by Princess on Sep 06 2009

HiTV is not in the United States. If so, what channel please!

Posted by Seun Idowu on Sep 07 2009

I can't wait to see the movie...if 70 million was spent on it, then it must be worth it, that's a major one on the Nigerian scene...it's high time we stopped producing low-budget films...though 70m is still low by int'l standards

Posted by Angela Omoru-Obule on Sep 07 2009

Sounds good. If my home girl Emem Ema supports it, then I'm ready to watch it when it is available. Let's not hate, Let's support our own. Let's see more things to make us pround of being Nigerians.

Posted by Eba on Sep 07 2009

@Truth and Idowu, I hope you know that if we are to be compared to America then you all should understand that hype is part of the trade. So please allow HGEE (Home Girl Emem Ema) to take this paper down the toilet path. NEXT cannot have it right all the time. There should be reporters like Lerato (I bet she is a freelance) in the stable of NEXT. Ride on Lerato, toe the line of otoo..I mean the line of truth (see first comment!!)

Posted by moi on Sep 17 2009

i dont mean to hate, but i doubt this film will be worth seeing, considering the fact that the same talk and exaggeration was said about kunle afolayan's other film "irapada", which turned out to be too boring to be true. so i'm not looking forward to any of his movies anymore, he can feature, fine, but not to write one, that's boredom.

Posted by Nelly on Sep 23 2009

No one spends N70 Million on a mNollywood movie! It is economic suicide. Most Nollywood movie sell as low as 50, 000 copies (and this is considered a huge success!) at N250 to N300 (incl VCD production cost). Many Nollywood producers inflate production cost to attract media attention and sponsorship. Verify before publishing these outragious statements from producers please.

Posted by Seal on Sep 30 2009

I'm amazed at the apparent lack of knowledge some people seem to be displaying. How will an industry grow when people like 'Eba' and 'Moi' seem to defame every attempt at positive change. You both sound like you have a score to settle. I'm looking forward to seeing the movie change the face of Nigerian film making. I heard Kunle Afolayan's interview on TV yesterday morning and I'm glad there is a strategy to marketing this movie. I've got my ticket and willing to give them the benefit of doubt.

Posted by uloma enodien on Oct 01 2009

how can nigeria ever move forward when the average nigerian is a hater of other's progress. stop hating and support ur own. 70million or not, why dnt u wait till the movie is out before u can judge it and send it to condemnation.we shld support everything good in nigeria.

Posted by Onesup on Oct 01 2009

to enemies of progress like "Truth","Moi" and other haters out there. 70mil is chicken feed compared to what is spent in hollywood. If we are to every attain that level, we need to spend money and most importantly support our own. Why are you condemnin the movie before releas. I have seen the full feature and can tell you it is 100% nothing like Irapada. It is exactly are reported with fantastic performances by the actors, an intriguing plotter with bursts of humour interven into a thrilling plot. I have to say I have never seen a nigerian film like it. You will all find this out tomorrow anyway if you will get up buy a ticket and support your peeps

Posted by Quest on Oct 03 2009

I had the rare privilege of attending the premiere of this movie, all I have to say is...O Boy! Nollywood just got rechristened, all the bad belle people, here's a plate and cutlery, start eating your words.

Posted by Tope Alake on Oct 03 2009

Well, saw the movie yesterday too, very nice, very! nice plot nice actors, fantastic delivery and interpretation, perfect sound and sound track, (sorry almost perfect) look was really good. BUT ! i have a few ish with the technicalities, i saw a lot of shaky shots, what is with the out of focus shots, (over used technique) then thee color grade to depict nite was not constant (was blue in the scene and red in another, same set, nooooo) and a few other ones that must be looked into before the public edit is released...but 70 million.........i cant say..res my case.

Posted by Iwin on Oct 08 2009

I beg, me i wan watch the film, which time we fit go cinema go watch am?

Posted by james on Oct 11 2009

cant wait to watch this film when I get to lagos....twins wasnt bad either,i dont know how much that cost to shoot.. J

Posted by Bose on Oct 13 2009

'The Figurine -Araromire' was shot on location in Osun state and Lagos state for 3 solid months. Cast and Crew were logged at Miccom Golf Course and Hotels for 40 days running up a bill of almost N20M for accommodation and feeding. The camera used was bought specifically for the project about N5M (inclusive of accesories). 35mm film lenses were used, (4 diff types) which is only available for rentage at about N20k each per day. Lighting equipment supplied by Jungle Filmworks came to about N800k per day. All these does not include Cast and Crew fees neither does it include publicity (tv commercial, etc) for the movie. Do you want me to go on? I've put names of companies so it can be verified. How do I know the all these cost? I was the Production Manager. In all I think we did a GREAT job compared to what we have out there today and I'm sure we shall do greater next time. Please go see the movie and I promise you you won't be dissappointed! :) It's at Genesis Cinema at the Palms, Silverbird cinemas and Ozone Cinema, Yaba! Thanks all!!!

Posted by esto on Oct 15 2009

Thanks Bose for that valued info. I am based in London and seeinh d advert was very tempting. I will try to see it in Greenwich. I must congratulate u and ur crew members for a job welldone. Nigerians neeed to change their mentallity, if Hollywood can say they shoot movies for millions of Dollars and we believe them how much more our very own Nollywood...more grease to ur elbow mmgod bless and I pray that this project will yield increase IJN

Posted by Bose on Oct 19 2009

Thanks for the support Esto! Much appreciated.

Posted by Marcus_Garvey on Oct 20 2009

Thanks for the info Bose. I have been trying to secure tickets for the launch @ Greenwich before hand as i live in Buckingham but plan to be in London that weekend. Is there any website you can buy it from or any number you can call??

Posted by AGBAYA on Oct 24 2009

FOR THOSE CRITICISING THE COST OF PRODUCTTION I GUESS YOUR MINDS ARE CLIPPED TO A LIMIT AND YOU NEED A THOUGHT BOOSTER, I HAVE SEEN THE MOVIE AND YEAH I THINK YOUR COUNTRY IS COMMING UP. FOR OTHER NIGERIANS BLOWING THE TRUMPET GOOD ONE TO YOU CHEERS Y'all

Posted by gbemiga on Nov 09 2009

i like good works but am sorry to say kunle afolayan acts dull and i do see the film making sense in any sense. as per production cost if you believe then you will believe if you are that obasanjo is the president of u.s

Posted by ytee, warri on Nov 30 2009

I can't wait to see d movie. I ve heard so much, I ll be doing myself an injustice if I don't see Figurine. The clips I saw got me started!!!



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